We are at a tipping point, when organizations need to reinvent themselves to demonstrate their contribution to society. Time is now for business to be purposeful. Organizations with a positive impact will thrive, chosen by people, employees, consumers, partners, and investors.
Embracing the Challenge
But make no mistake. This change is not easy. Genuine transformation only happens when you harness the power of people. When you empower the people around you. Empowerment is a journey, enabling people to think and act, make decisions about their missions, and feel a sense of belonging.
The Demand for Change
People are craving for the change to happen. The next generation wants to play a more activist role. Consumers are looking for brands that are doing good. Employees care about their company behaviors and societal impact. The rules of the game are changing.
The Path to Transformation
To shift purpose into practice, a transformative culture is critical to make the pivot happen. Everyone can be a change maker. This will pave the way for the cultural revolution the world is longing for.
The Power of the Few
And remember: All you need is 10% of the people around you to turn a system around. Time is now to truly empower people around us.